LIZZIE PALMER
Internal Branding
e:
m: +44(0)7974 159825
...be true to your values, keep it simple, operate across functions, think long term and measure...
HTC Living the Brand: HTC the mobile phone handset manufacturer had a new brand positioning of 'Quietly Brilliant'. They wanted to share this positioning and new set of values to everyone in their UK and European offices and to give staff an experience of it so that they could live and breathe it themselves.
We developed a number of exercises to compliment the marketing team's presentation on the positioning and new advertising to get the teams to really understand what the brand now meant to them in their jobs.
We ran the 4 hour workshop 17 times across 10 different countries in 10 days in an intensive brand absorbtion effort. This resulted in all employees in the UK and across Europe understanding the brand and being able to deliver against the new positioning and values across all activities from finance to sales to marketing.
Rapp: The world's leading multichannel marketing agency network. The Objective: To get the staff of various Rapp agency countries to understand the new philosophy, strategic & business building tools and to embrace this new way of working. In addition for all staff to be able to competently represent this to clients.
The brief was to devise a 2 day workshop and work on the delivery of the presentations by senior managment. Various exercises were used to embed the learning with live practice examples of the tools. We facilitated the workshop which has now been delivered three times in Europe and twice in South East Asia.
As a result, all the teams have critical positioning knowledge and bespoke tools at their disposal. They also know how to use them to achieve a full understanding and uniformity in delivery of those tools to clients.
