LIZZIE PALMER
Marketing Consultant
e:
m: +44(0)7974 159825
...optimise your opportunities to sell, increase awareness, brand image, your investment...
Marketing Consultancy can be delivered on a number of different levels, helping companies on a short term basis, or providing full time or part time cover:
In House
A number of clients have asked me to advise on marketing, branding and advertising issues. Examples include the IAB (Internet Advertising Bureau) where I worked for 18 months on a part time basis, Channel 4 where I worked on a specific project when the channel was changing its identity both on and off air, or on a contract basis, for instance I covered a maternity leave at Orange for 6 months.
Bespoke Training/Change Management Workshops
Marketing Consultancy can also encompass designing and then delivering bespoke solutions.
British Gas also asked me to design and run two programmes:
1. The Innovative Consumer Marketing Programme
The marketing director at British Gas had a large and diverse team of 200 people ranging from marketing, to CRM and call centre staff. There was little cross functional communication, the teams worked in silos and by departments outside of the team Marketing was seen as a 'supplier' rather than a trusted partner. The brief was for all the marketing department to go through the same programme: to understand the vision for marketing, get to know each other and to be clear on what each other did so that they could deliver powerful joined up marketing messages. This two day workshop was run over a period of 2 months with 2 workshops being held per week.
2. Briefing Gladiators - how to get a bigger bang with your brief
The brief from the client 'we start off with a pattern for a stylish size 10 dress, but by the time it is delivered it has turned into a large and slightly unattractive tent ' Please help!
The objectives
- New understanding of the importance of championing a brief skillfully for better marketing results.
- Shared picture of the life cycle of a brief, key stakeholders you need to reach along the path, and common pitfalls.
- New skills for effective persuasion and problem-solving, which may include:
- Effectively demonstrating understanding of stakeholder needs, and reframing briefing goals for buy-in.
- Providing evidence in a way that gets emotional buy-in.
- Leading creative problem-solving when faced with constraints and obstacles, so new solutions are co-created without acquiescing or diluting.
- Group practice with new skills on a realistic brief in a way that encourages appropriate risk and builds confidence.
We ran a one day workshop to successfully deliver the objectives set out.
Pitch Doctor
I have a 75% success rate at working with agencies when they are pitching for new business. I come in to advise the agency at various times in the pitch process from initial chemistry meeting to final pitch rehearsal.
